Quick: what kind of mobile phone do you have? You may know the brand, but what’s the model number? Don’t know? You’re not alone, according to this blurb from The Register:
A survey of 761 mobile phone users aged 15 and over, commissioned from Ipsos MORI by LogicaCMG, found that 49 per cent of mobile phone users didn’t know what model they use. A further nine per cent were unaware of the make.
This is a serious barrier of entry for services that require you to know this information before using them, and that translates into lost sales.
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